Course Information
Course: E-Commerce Database Marketing:
104-181Credits: (3)
Section:
Dates:
Class Hours:
Room:
Assignment/Lab:
Unit 1: CRM Assignment
Unit 1: 3 x 5 Card Group Project
Unit 1: CRM Value Assignment
Unit 1: CRM Research
Unit 2: HTML Form Notes
Unit 2: HTML Form Assignment/Lab
Unit 3: MS Access Database Review
Unit 5: MS Access Query Assignment
Unit 5a: DataMine Query Assignment
Unit 6: Customer Loyalty & RFM Assignment
Unit 6a: External Data
Unit 7: XML Notes
Unit 7a: XML Assignment/Lab
Unit 8: E-Commerce: Selling on the Web (Security, Legal)
Assessment:
Assessment 1: RDBMS Research
Unit 5b: DataMine Query Assessment
Unit 8: Final Project
Associated Links:
Webopedia-Dictionary of Computer & Internet Technology
HTML Tutor from www.nantyglo.com
HTML Beginners Guide by Marc Andreesen
Customer Relations Management on the Web by Arthur Middleton Hughes
How Much Should You Spend on CRM? by Arthur Middleton Hughes
Microsoft FrontPage ASP Demo Site
Printable Student Questionaire
Sample Questionaire
Form Test
