WELCOME to Marketing Principles. Marketing Principles, a core marketing course, is an introductory marketing course in which students analyze the major components of the marketing process; assess the use of marketing planning, segmentation, decision making, promotion, pricing, and trends and issues in marketing.
Syllabus
Required Text and Materials
MKTG 5.0 2009 Edition, 5th Edition
Charles W. Lamb | Joseph F. Hair | Carl McDaniel
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