Introduction to Business

Course Description

An introduction to what a business

is, how it operates, and how it is managed. Students will identify forms of ownership and the processes used in production and marketing, finance, personnel and management in business operations.

Syllabus

Textbook website

 

Blackboard site

 

News article assignment

 

Tour Assignment - Due Thursday, 11/10

 

Unit 1 - Business Environment

                                             Introductory PowerPoint

                                             Lemonade Game Sites

Lemonadestandgame.com

Coolmath's

Primary Games

                                                Ch. 1 - Economics

                                                         Scavenger hunt on economic indicators

                                                         Fed policy reports

                                                         Inflation Calculator

                                                         Unemployment Map by city and county

       Fed video 

 

                                                Ch 3 - International

                                                         Bhutan

 

                                           Test Review

 

                                       Chapter 2 - Ethics

                                                PowerPoint

                                                Ideas for social responsibility

                                                Assessment

 

Chapter 4 - Ownership Structure

        PowerPoint

        Board of Directors Activity   

        Mergers and Acquisitions

Southwest and AirTran

 

Ch. 7 - Internal Structure

Culture - Yahoo and Google vs. Goldman Sachs and Steptoe & Johnson LLP

 

Stock Market

        Stock Market Basics

        Wall Street Survivor (Learn Trading tab on top)

        eHow articles

        Investopedia (investing basics)

        MSN Money

        Yahoo Finance

                 

Stock Market Assignment

        Assignment

        List of places to electronically build a portfolio

            How the Market Works

            Wall Street Survivor

 

Chapter 15 - Accounting

 

Overview of Unit

Pepsi financial statements

MSN Money

Yahoo Finance

Investopedia

Guide to the New York Stock Exchange

   

          PowerPoint presentation

          Chapter Review

          Sears Financial Information for review

 

Marketing

        Ch. 11 PowerPoint   

        Ch. 12 PowerPoint

        Country Time Lemonade

      

        Crystal Light On-The-Go lemonade (single packet)

       

        Smart Car

        Interbrand

        Marketing Review

 

 

Chapter 8 - Production Efficiency

        Virtual Factory Tours

            Hersheys

            Mr. Rogers page

        Keebler case

   

 

Chapter 12, 13, 14

    Powerpoint on Promotion

    Review case

 

Where do you want to go next?

Kim Hansen's home page

Faculty pages

MSTC Home page